Product Code Database
Nokia Pure is a typeface designed by London-based type foundry Dalton Maag for Nokia. It was designed primarily for use in digital media, in Nokia devices, and mobile environments. It has been the company's main typeface since its introduction. Its designers include Vincent Connare, creator of the classic font Comic Sans.
The typeface was developed to support Latin script, Cyrillic script, Greek script, Arabic script, Hebrew script, Devanagari and Thai script scripts when released in 2011 and extended to support Armenian script, Ethiopic script, Malayalam script, Tamil script, Kannada script, Telugu script, Gurmukhi script, Gujarati script, Bengali alphabet, Oriya script, Sinhala script, Khmer script, Chinese script and Klingon by 2013 The Nokia Pure typeface includes regular, light and bold fonts that also have been Font hinting to ensure a high quality image rendition for displays.
The font was launched in an exhibition called the "Nokia Pure Exhibition" with artists sponsored to come up with posters using the typeface. The posters were sold at the exhibition and online to raise money for the British Dyslexia Association.
Other merchandise featuring Nokia Pure has also been created, including postcards and mugs.
Pure was used to advertise the flagship Nokia Lumia series, but it was not present on the software because the devices ran Windows Phone which uses Microsoft's Segoe font. On Symbian smartphones, Pure was available in software updates in 2011, however Nokia Sans was still the default font even with the Anna and Belle updates the next year. Nokia Sans also continued to be used for Series 40 devices until the platform's last device release in 2013.
Nokia Pure is also used by Microsoft Mobile and its successor HMD Global in the software of their Nokia-branded feature phones, including Series 30+ and the former Nokia X and Asha software platforms.
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